On-Demand Webinar | presented by tsia, sponsored by ray·allen

How to Sell Value and Unlock Hidden Revenue in Your Customers

 

Customers expect their technology investments to deliver measurable business results. Discover how understanding their environment and connecting recommendations to the outcomes they care about can help you demonstrate value and uncover opportunities for growth.

 

About the Webinar

How do you show customers the value their technology is creating, and where you can help them achieve more?

 

Join Toby Alcock, Chief Customer Officer at RAY ALLEN, and Marc Troyan of TSIA for a conversation about evolving customer expectations and what they mean for technology partners. Explore how to define business value, stay engaged beyond the initial sale, and use customer insights to guide meaningful action throughout the lifecycle.

 

The discussion also examines how AI is raising expectations for faster value and why clean, accurate customer data is essential to delivering on that promise.

 

What You'll Learn

  • Define Value in Terms Customer Recognize: Explore the Hierarchy of Business Outcomes.

  • Build Value Throughout the Customer Lifecycle: Understand why evolving customer expectations and vendor programs calls for ongoing enagement beyond adoption and ahead of renewal.

  • Get the Data Foundation Right for AI: Learn why trustworthy data, install-base visibility, and customer understanding are essential to useful AI insights.

  • Turn Customer Insights into Action: Explore a repeatable approach to understand customer needs, identifying opportunities, connecting recommendations to business outcomes, and continuing to deliver business value.